One Village One Brand for Sustainable Rural Economic Development: A Three Stream Perspective
Brand is the concrete form to encourage the intellectual property right (IPR) awareness. IPR becomes key to promote the product abroad. However, there is still a little awareness about how to protect the IPR, in the rural business area particularly. Thus, it becomes necessary to create a brand in a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Diponegoro University
2020-04-01
|
| Series: | Jurnal Wilayah dan Lingkungan |
| Subjects: | |
| Online Access: | https://ejournal2.undip.ac.id/index.php/jwl/article/view/6004 |