Masculinity in Advertising: The power of Verbal Cue
The portrayal of men in print advertisements has been less attentive subject in comparison to woman depiction analysis, even though research on gender advertising has increased over the last decades. This paper examines the effectiveness of print advertisements in which the visual ad register was de...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2023-03-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | https://www.grid.uns.ac.rs/jged/download/v14n1/jged_v14_n1_p2.pdf |