Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience

The television debate represents a decisive factor in political communication campaigns, and even more so if we consider that the television channels arbitrate social audience strategies that cause the message to be transmedia. The candidate, a television political leader, is able to impact on an au...

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Bibliographic Details
Main Authors: Marta SAAVEDRA LLAMAS, Leticia RODRÍGUEZ FERNÁNDEZ
Format: Article
Language:English
Published: Ediciones Universidad de Salamanca 2018-12-01
Series:Fonseca: Journal of Communication
Subjects:
Online Access:http://revistas.usal.es/index.php/2172-9077/article/view/19551