Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience
The television debate represents a decisive factor in political communication campaigns, and even more so if we consider that the television channels arbitrate social audience strategies that cause the message to be transmedia. The candidate, a television political leader, is able to impact on an au...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ediciones Universidad de Salamanca
2018-12-01
|
| Series: | Fonseca: Journal of Communication |
| Subjects: | |
| Online Access: | http://revistas.usal.es/index.php/2172-9077/article/view/19551 |
| _version_ | 1819128019082543104 |
|---|---|
| author | Marta SAAVEDRA LLAMAS Leticia RODRÍGUEZ FERNÁNDEZ |
| author_facet | Marta SAAVEDRA LLAMAS Leticia RODRÍGUEZ FERNÁNDEZ |
| author_sort | Marta SAAVEDRA LLAMAS |
| collection | DOAJ |
| description | The television debate represents a decisive factor in political communication campaigns, and even more so if we consider that the television channels arbitrate social audience strategies that cause the message to be transmedia. The candidate, a television political leader, is able to impact on an audience that is larger than the one exposed to the propagandistic tools, and they can obtain an advantageous position in the distribution of votes. The political debate, understood as informative and live content, is potentially attractive to the traditional and social audiences and hence, the television channels structure programming strategies and social media to compete for the largest number of viewers. This research analyzes the transmedia proposal of La 1 of TVE, Antena 3, Telecinco and La Sexta before the pre-electoral debate of June 13th, 2016. All television channels benefit from the social impact of debate to a greater or lesser extent, achieving an accumulate audience of 47% and 1.8 million of tweets. Conversations were channeled through hashtags, and there was participation from official broadcasters, including political leaders, and screen integration. |
| first_indexed | 2024-12-22T08:21:10Z |
| format | Article |
| id | doaj.art-a499333c360c45b39909117ad07afb64 |
| institution | Directory Open Access Journal |
| issn | 2172-9077 |
| language | English |
| last_indexed | 2024-12-22T08:21:10Z |
| publishDate | 2018-12-01 |
| publisher | Ediciones Universidad de Salamanca |
| record_format | Article |
| series | Fonseca: Journal of Communication |
| spelling | doaj.art-a499333c360c45b39909117ad07afb642022-12-21T18:32:46ZengEdiciones Universidad de SalamancaFonseca: Journal of Communication2172-90772018-12-0101712513610.14201/fjc20181712513616539Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social AudienceMarta SAAVEDRA LLAMAS0Leticia RODRÍGUEZ FERNÁNDEZ1Universidad NebrijaUniversidad NebrijaThe television debate represents a decisive factor in political communication campaigns, and even more so if we consider that the television channels arbitrate social audience strategies that cause the message to be transmedia. The candidate, a television political leader, is able to impact on an audience that is larger than the one exposed to the propagandistic tools, and they can obtain an advantageous position in the distribution of votes. The political debate, understood as informative and live content, is potentially attractive to the traditional and social audiences and hence, the television channels structure programming strategies and social media to compete for the largest number of viewers. This research analyzes the transmedia proposal of La 1 of TVE, Antena 3, Telecinco and La Sexta before the pre-electoral debate of June 13th, 2016. All television channels benefit from the social impact of debate to a greater or lesser extent, achieving an accumulate audience of 47% and 1.8 million of tweets. Conversations were channeled through hashtags, and there was participation from official broadcasters, including political leaders, and screen integration.http://revistas.usal.es/index.php/2172-9077/article/view/19551TelevisiónRedes SocialesAudiencia SocialDebate electoralComunicación políticaTransmedia |
| spellingShingle | Marta SAAVEDRA LLAMAS Leticia RODRÍGUEZ FERNÁNDEZ Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience Fonseca: Journal of Communication Televisión Redes Sociales Audiencia Social Debate electoral Comunicación política Transmedia |
| title | Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience |
| title_full | Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience |
| title_fullStr | Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience |
| title_full_unstemmed | Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience |
| title_short | Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience |
| title_sort | spanish television channels and the 13 j election debate programing strategies and social audience |
| topic | Televisión Redes Sociales Audiencia Social Debate electoral Comunicación política Transmedia |
| url | http://revistas.usal.es/index.php/2172-9077/article/view/19551 |
| work_keys_str_mv | AT martasaavedrallamas spanishtelevisionchannelsandthe13jelectiondebateprogramingstrategiesandsocialaudience AT leticiarodriguezfernandez spanishtelevisionchannelsandthe13jelectiondebateprogramingstrategiesandsocialaudience |