Spanish Television Channels and the 13-J Election Debate: Programing Strategies and Social Audience
The television debate represents a decisive factor in political communication campaigns, and even more so if we consider that the television channels arbitrate social audience strategies that cause the message to be transmedia. The candidate, a television political leader, is able to impact on an au...
Main Authors: | Marta SAAVEDRA LLAMAS, Leticia RODRÍGUEZ FERNÁNDEZ |
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Format: | Article |
Language: | English |
Published: |
Ediciones Universidad de Salamanca
2018-12-01
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Series: | Fonseca: Journal of Communication |
Subjects: | |
Online Access: | http://revistas.usal.es/index.php/2172-9077/article/view/19551 |
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