Health communication campaigns: A brief introduction and call for dialogue
This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United Stat...
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| Format: | Article |
| Language: | English |
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Elsevier
2020-09-01
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| Series: | International Journal of Nursing Sciences |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352013220300727 |