The influence of digital marketing on consumer behaviour

In the context of internationalization and globalization, the global business environment is rapidly changing under the influence of information technology and digital media. In this regard, understanding how to conduct business on the Internet nowadays is not only an integral part of the business...

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Bibliographic Details
Main Authors: A. Rakhmetzhan, L. Medukhanova
Format: Article
Language:deu
Published: Al-Farabi Kazakh National University 2018-11-01
Series:Halyk̦aralyk̦ k̦atynastar ža̋ne halyk̦aralyk̦ k̦u̇k̦yk̦ seriâsì
Online Access:http://ir-law/index.php/1-mo/article/view/834