MÜŞTERİ ÖMÜR DEĞERİNİN HESAPLANMASINDA MARKOV MODELLERİNİN KULLANILMASI
The paper presents a me hod of calculating customer lifetime value and finding optimal remarketing strategy basing on Markov model with short-term memory of client's activity. Furthermore, sensitivity analysis of optimal strategy is conducted for two ty pes of retention rate func...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Anadolu University
2015-05-01
|
| Series: | Anadolu University Journal of Science and Technology: B Theoretical Sciences |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/aubtdb/issue/3048/42343?publisher=anadolu |