The Power of Electronic Media: Nexus of Digital Crowdfunding Platforms, Innovation Strategy, Technology Orientation and Crowdfunding Performance

The Power of Electronic Media: Nexus of Digital Crowdfunding Platforms, Innovation Strategy, Technology Orientation and Crowdfunding Performance

The transformation of technological orientation and crowdfunding as innovative concepts combined with cutting-edge digital tools provides the foundation for outstanding fundraising success. Therefore, this study aims to explore the relationship between technology orientation (TO) and crowdfunding pe...

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Bibliographic Details
Main Authors: Rima H. Binsaeed, Zahid Yousaf, Adriana Grigorescu, Razvan Ion Chitescu, Alina Samoila, Abdelmohsen A. Nassani
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Electronics
Subjects:
technology orientation
crowdfunding digital platforms
innovation strategy
crowdfunding performance
electronic media
Online Access:https://www.mdpi.com/2079-9292/12/11/2414

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https://www.mdpi.com/2079-9292/12/11/2414

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