Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Abstract The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhan...

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Bibliographic Details
Main Authors: Mohd Azhar, Ruksar Ali, Sheeba Hamid, Mohd Junaid Akhtar, Mohd Nayyer Rahman
Format: Article
Language:English
Published: SpringerOpen 2022-10-01
Series:Future Business Journal
Subjects:
Theory of planned behavior
Social media
eWOM
Revisit intention
Destination image
COVID-19
Online Access:https://doi.org/10.1186/s43093-022-00161-5

Internet

https://doi.org/10.1186/s43093-022-00161-5

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