Comparing Autobiographical Brand Images and Neutral Images Regarding False Memory Formation
Introduction: Consumers’ prior experiences form an episodic memory that largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that brand image influences our cognitive and emotional perception. Nevertheless, it has n...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Iran University of Medical Sciences
2022-07-01
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| Series: | Basic and Clinical Neuroscience |
| Subjects: | |
| Online Access: | http://bcn.iums.ac.ir/article-1-1932-en.html |