The Effect of Sustainable Packaging Aesthetic Over Consumer Behavior: A Case Study from India
Sustainable packaging has opened new growth opportunities for the packaging industry in the Indian context. This research aims to understand whether sustainable packaging has helped enhance environmentalist consumer behavior and increased product sales. Packaging is essential to any food or non-f...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Wollongong
2023-02-01
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| Series: | Australasian Accounting, Business and Finance Journal |
| Subjects: | |
| Online Access: | https://ro.uow.edu.au/aabfj/vol17/iss1/11/ |