Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach
Ginger plants have the potential for business to be developed. Part of the ginger plant that is commonly utilized is rhizome. Zingiber rhizome is processed first before storing or selling, one of the ways is in the form of simplicia. Ginger simplicia is often used as a basic ingredient of herbal med...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2022-01-01
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| Series: | MATEC Web of Conferences |
| Subjects: | |
| Online Access: | https://www.matec-conferences.org/articles/matecconf/pdf/2022/19/matecconf_icst2022_08007.pdf |