Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach
Ginger plants have the potential for business to be developed. Part of the ginger plant that is commonly utilized is rhizome. Zingiber rhizome is processed first before storing or selling, one of the ways is in the form of simplicia. Ginger simplicia is often used as a basic ingredient of herbal med...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2022-01-01
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| Series: | MATEC Web of Conferences |
| Subjects: | |
| Online Access: | https://www.matec-conferences.org/articles/matecconf/pdf/2022/19/matecconf_icst2022_08007.pdf |
| _version_ | 1811185103097823232 |
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| author | Widiaswanti Ernaning Yunitarini Rika Indriartiningtias Retno |
| author_facet | Widiaswanti Ernaning Yunitarini Rika Indriartiningtias Retno |
| author_sort | Widiaswanti Ernaning |
| collection | DOAJ |
| description | Ginger plants have the potential for business to be developed. Part of the ginger plant that is commonly utilized is rhizome. Zingiber rhizome is processed first before storing or selling, one of the ways is in the form of simplicia. Ginger simplicia is often used as a basic ingredient of herbal medicine. Madura Island has a reputation as one of the herbs that have been tested by the National empirical use. Many herbal medicine industries in Madura use ginger simplicia as their raw material. In Madura, ginger simplicia is majorly produced by SMEs. The problems faced by SMEs in Madura are the distribution channels that are not well ordered, lack of venture capital, technology is still very simple, competition with similar businesses both from within and outside the region, and changes in raw material prices. The aim of this research was to formulate a priority marketing strategy for ginger simplicia that can be carried out by SMEs in Madura.The analytical methods used are IFE matrix, EFE matrix, IE matrix, and SWOT matrix. The results of the analysis show 4 priority strategies that can be applied |
| first_indexed | 2024-04-11T13:23:42Z |
| format | Article |
| id | doaj.art-a4c8ce607f95418c8419f431c36b6e1e |
| institution | Directory Open Access Journal |
| issn | 2261-236X |
| language | English |
| last_indexed | 2024-04-11T13:23:42Z |
| publishDate | 2022-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | MATEC Web of Conferences |
| spelling | doaj.art-a4c8ce607f95418c8419f431c36b6e1e2022-12-22T04:22:08ZengEDP SciencesMATEC Web of Conferences2261-236X2022-01-013720800710.1051/matecconf/202237208007matecconf_icst2022_08007Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix ApproachWidiaswanti Ernaning0Yunitarini Rika1Indriartiningtias Retno2Department of Industrial Engineering, Faculty of Engineering, Trunojoyo UniversityDepartment of Informatic Engineering, Faculty of Engineering, Trunojoyo UniversityDepartment of Industrial Engineering, Faculty of Engineering, Trunojoyo UniversityGinger plants have the potential for business to be developed. Part of the ginger plant that is commonly utilized is rhizome. Zingiber rhizome is processed first before storing or selling, one of the ways is in the form of simplicia. Ginger simplicia is often used as a basic ingredient of herbal medicine. Madura Island has a reputation as one of the herbs that have been tested by the National empirical use. Many herbal medicine industries in Madura use ginger simplicia as their raw material. In Madura, ginger simplicia is majorly produced by SMEs. The problems faced by SMEs in Madura are the distribution channels that are not well ordered, lack of venture capital, technology is still very simple, competition with similar businesses both from within and outside the region, and changes in raw material prices. The aim of this research was to formulate a priority marketing strategy for ginger simplicia that can be carried out by SMEs in Madura.The analytical methods used are IFE matrix, EFE matrix, IE matrix, and SWOT matrix. The results of the analysis show 4 priority strategies that can be appliedhttps://www.matec-conferences.org/articles/matecconf/pdf/2022/19/matecconf_icst2022_08007.pdfefe matrixginger simpliciaife matrixmarketing strategy |
| spellingShingle | Widiaswanti Ernaning Yunitarini Rika Indriartiningtias Retno Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach MATEC Web of Conferences efe matrix ginger simplicia ife matrix marketing strategy |
| title | Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach |
| title_full | Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach |
| title_fullStr | Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach |
| title_full_unstemmed | Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach |
| title_short | Determination of Ginger Simplicial Marketing Strategy in Madura with EFE and IFE Matrix Approach |
| title_sort | determination of ginger simplicial marketing strategy in madura with efe and ife matrix approach |
| topic | efe matrix ginger simplicia ife matrix marketing strategy |
| url | https://www.matec-conferences.org/articles/matecconf/pdf/2022/19/matecconf_icst2022_08007.pdf |
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