Investigating the customer trust in artificial intelligence: The role of anthropomorphism, empathy response, and interaction
Abstract Artificial intelligence (AI) applications are observed in different industries including the services, where the impressive changing pace is boosted by the technological advances in AI. The use of AI in the daily work of individuals and in shaping the relationship between firms and customer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Wiley
2023-03-01
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| Series: | CAAI Transactions on Intelligence Technology |
| Subjects: | |
| Online Access: | https://doi.org/10.1049/cit2.12133 |