Black Squares for Black Lives? Performative Allyship as Credibility Maintenance for Social Media Influencers on Instagram

In June 2020, millions of Instagram users shared black squares along with hashtags including #BlackOutTuesday and #BlackLivesMatter before pausing their social media content for the day. At first in solidarity with the music industry, the black squares were co-opted by uninformed users hoping to sho...

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Bibliographic Details
Main Author: Mariah L. Wellman
Format: Article
Language:English
Published: SAGE Publishing 2022-02-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051221080473