Brand Management Internationalization: Case Study of Nike
Global branding relies on brand management internationalization, which is critical to building and managing brands beyond national boundaries. This requires developing brand strategies that address the specific needs and preferences of international markets while maintaining the brand's essenti...
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| Format: | Article |
| Language: | English |
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Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
2023-12-01
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| Series: | Journal of International Trade, Logistics and Law |
| Online Access: | http://www.jital.org/index.php/jital/article/view/422 |