The Extended Integrated Model of Kansei Engineering, Kano, and TRIZ Incorporating Cultural Differences into Services
The fulfilment of customers’ emotional needs (Kansei in Japanese) tends to be highly expected, especially in growing industries such as the service industry. Recent research shows that emotion is just as important as cognition in service-related encounters. Thus, service providers should not ov...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2016-01-01
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| Series: | International Journal of Technology |
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| Online Access: | http://ijtech.eng.ui.ac.id/article/view/1537 |