Logo design: lessons learned from interbrand's top 100 global brands
The purpose of this paper is to classify Interbrand's Top 100 Global brands based on their logo design. Content analysis was used as the analysis tool in this study. It is a commonly used technique in corporate branding. All data, including brand logos, were collected from Interbrand's off...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/57/e3sconf_ebwff2023_06049.pdf |