Developing a Model for Personal Brand among the Entrepreneurs in Isfahan
Objective: Previous studies have only investigated the antecedents of branding and disregarded its consequences as well as the individual brand of the entrepreneurs; they have also implemented quantitative approaches. In addition, the foreign research has only examined the factors affecting the form...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_80139_db4374dcf5b8dc3ee121871932f0d223.pdf |