MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE

This paper attempts to examine a few factors characterizing consumer preferences and behavior towards organic food products in the south of Sweden using a proportional odds model which captures the natural ordering of dependent variables and any inherent nonlinearities. The findings show that consum...

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Main Author: Manuchehr Irandoust
Format: Article
Language:English
Published: International Journal of Food and Agricultural Economics 2016-07-01
Series:International Journal of Food and Agricultural Economics
Subjects:
Online Access:http://www.foodandagriculturejournal.com/vol4.no3.pp77.pdf
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author Manuchehr Irandoust
author_facet Manuchehr Irandoust
author_sort Manuchehr Irandoust
collection DOAJ
description This paper attempts to examine a few factors characterizing consumer preferences and behavior towards organic food products in the south of Sweden using a proportional odds model which captures the natural ordering of dependent variables and any inherent nonlinearities. The findings show that consumer's choice for organic food depends on perceived benefits of organic food (environment, health, and quality) and consumer's perception and attitudes towards labelling system, message framing, and local origin. In addition, high willingness to pay and income level will increase the probability to buy organic food, while the cultural differences and socio-demographic characteristics have no effect on consumer behaviour and attitudes towards organic food products. Policy implications are offered.
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spelling doaj.art-a4ff46909e794b1f8cdc408afeb7b7d62023-02-15T16:20:45ZengInternational Journal of Food and Agricultural EconomicsInternational Journal of Food and Agricultural Economics2147-89882016-07-01437789MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCEManuchehr Irandoust 0Halmstad Universit, SwedenThis paper attempts to examine a few factors characterizing consumer preferences and behavior towards organic food products in the south of Sweden using a proportional odds model which captures the natural ordering of dependent variables and any inherent nonlinearities. The findings show that consumer's choice for organic food depends on perceived benefits of organic food (environment, health, and quality) and consumer's perception and attitudes towards labelling system, message framing, and local origin. In addition, high willingness to pay and income level will increase the probability to buy organic food, while the cultural differences and socio-demographic characteristics have no effect on consumer behaviour and attitudes towards organic food products. Policy implications are offered.http://www.foodandagriculturejournal.com/vol4.no3.pp77.pdfConsumer behaviorProportional odds modelOrganic foodWillingness to payCultural backgroundMarketing strategy
spellingShingle Manuchehr Irandoust
MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE
International Journal of Food and Agricultural Economics
Consumer behavior
Proportional odds model
Organic food
Willingness to pay
Cultural background
Marketing strategy
title MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE
title_full MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE
title_fullStr MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE
title_full_unstemmed MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE
title_short MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE
title_sort modelling consumers demand for organic food products the swedish experience
topic Consumer behavior
Proportional odds model
Organic food
Willingness to pay
Cultural background
Marketing strategy
url http://www.foodandagriculturejournal.com/vol4.no3.pp77.pdf
work_keys_str_mv AT manuchehrirandoust modellingconsumersdemandfororganicfoodproductstheswedishexperience