MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE
This paper attempts to examine a few factors characterizing consumer preferences and behavior towards organic food products in the south of Sweden using a proportional odds model which captures the natural ordering of dependent variables and any inherent nonlinearities. The findings show that consum...
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Format: | Article |
Language: | English |
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International Journal of Food and Agricultural Economics
2016-07-01
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Series: | International Journal of Food and Agricultural Economics |
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Online Access: | http://www.foodandagriculturejournal.com/vol4.no3.pp77.pdf |
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author | Manuchehr Irandoust |
author_facet | Manuchehr Irandoust |
author_sort | Manuchehr Irandoust |
collection | DOAJ |
description | This paper attempts to examine a few factors characterizing consumer preferences and behavior towards organic food products in the south of Sweden using a proportional odds model which captures the natural ordering of dependent variables and any inherent nonlinearities. The findings show that consumer's choice for organic food depends on perceived benefits of organic food (environment, health, and quality) and consumer's perception and attitudes towards labelling system, message framing, and local origin. In addition, high willingness to pay and income level will increase the probability to buy organic food, while the cultural differences and socio-demographic characteristics have no effect on consumer behaviour and attitudes towards organic food products. Policy implications are offered. |
first_indexed | 2024-04-10T10:37:56Z |
format | Article |
id | doaj.art-a4ff46909e794b1f8cdc408afeb7b7d6 |
institution | Directory Open Access Journal |
issn | 2147-8988 |
language | English |
last_indexed | 2024-04-10T10:37:56Z |
publishDate | 2016-07-01 |
publisher | International Journal of Food and Agricultural Economics |
record_format | Article |
series | International Journal of Food and Agricultural Economics |
spelling | doaj.art-a4ff46909e794b1f8cdc408afeb7b7d62023-02-15T16:20:45ZengInternational Journal of Food and Agricultural EconomicsInternational Journal of Food and Agricultural Economics2147-89882016-07-01437789MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCEManuchehr Irandoust 0Halmstad Universit, SwedenThis paper attempts to examine a few factors characterizing consumer preferences and behavior towards organic food products in the south of Sweden using a proportional odds model which captures the natural ordering of dependent variables and any inherent nonlinearities. The findings show that consumer's choice for organic food depends on perceived benefits of organic food (environment, health, and quality) and consumer's perception and attitudes towards labelling system, message framing, and local origin. In addition, high willingness to pay and income level will increase the probability to buy organic food, while the cultural differences and socio-demographic characteristics have no effect on consumer behaviour and attitudes towards organic food products. Policy implications are offered.http://www.foodandagriculturejournal.com/vol4.no3.pp77.pdfConsumer behaviorProportional odds modelOrganic foodWillingness to payCultural backgroundMarketing strategy |
spellingShingle | Manuchehr Irandoust MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE International Journal of Food and Agricultural Economics Consumer behavior Proportional odds model Organic food Willingness to pay Cultural background Marketing strategy |
title | MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE |
title_full | MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE |
title_fullStr | MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE |
title_full_unstemmed | MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE |
title_short | MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE |
title_sort | modelling consumers demand for organic food products the swedish experience |
topic | Consumer behavior Proportional odds model Organic food Willingness to pay Cultural background Marketing strategy |
url | http://www.foodandagriculturejournal.com/vol4.no3.pp77.pdf |
work_keys_str_mv | AT manuchehrirandoust modellingconsumersdemandfororganicfoodproductstheswedishexperience |