Advertising as a factor of deviant behaviour in the context of the archetypical approach

The paper dwells upon the impact of advertising on the processes taking place in modern Ukrainian society in the context of the archetypal approach. The author considers the role of advertising as a factor in social transformations, and negative social deviations, particularly manifestations of devi...

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Bibliographic Details
Main Author: Serdechna L. V.
Format: Article
Language:English
Published: NGO “Ukrainian Institute for Social Research after Olexander Yaremenko” 2023-06-01
Series:Український соціум
Subjects:
Online Access:https://ukr-socium.org.ua/archive/no-2-85-2023/advertising-as-a-factor-of-deviant-behaviour-in-the-context-of-the-archetypical-approach/