Information Asymmetry and Its Implications in Online Purchasing Behaviour:A Country Case Study
The objective of this study is to analyse how certain variables in the online market affect the decision-making trajectory and actions toward reducing the information asymmetry faced in online purchasing. A survey and observation are conducted in order to understand the...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2020-06-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/2020-12-9/212 |