Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil

Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil

Abstract Objective: To describe the promotion of food and beverage and marketing strategies used by online food delivery services (OFDS) in a social media platform before and during the pandemic in Brazil. Design: Publicly available data were extracted from OFDS Instagram accounts. Posts publish...

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Bibliographic Details
Main Authors: Laís Vargas Botelho, Jade Veloso Freitas, Alex Oliveira da Camara, Iasmim Ferreira de Almeida, Thauanne de Souza Gonçalves, Paula Martins Horta, Daniela Silva Canella, Letícia de Oliveira Cardoso
Format: Article
Language:English
Published: Cambridge University Press 2023-01-01
Series:Public Health Nutrition
Subjects:
Digital food environment
Online food delivery platforms
Digital marketing
Food promotion
Ultra-processed food
Social media
COVID-19
Online Access:https://www.cambridge.org/core/product/identifier/S1368980022002191/type/journal_article

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https://www.cambridge.org/core/product/identifier/S1368980022002191/type/journal_article

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