A COMPARISON OF CONSUMER PERCEPTIONS ON SOCIAL MEDIA ADVERTISEMENTS ACCORDING TO DEMOGRAFIC AND SOCIO ECONOMIC VARIABLES
Social media is defined as a virtual platform at which users share their knowledge and experiences and in recent years parallel to the development of new communication environments by means of technology, social media gained a new dimension. Nowadays, as consumers spend more time at home and at work...
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| Format: | Article |
| Language: | deu |
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Trakya University
2019-12-01
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| Series: | Trakya Üniversitesi Sosyal Bilimler Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/881659 |