Impact of e-banking service quality on e-loyalty in pandemic times through interplay of e-satisfaction

Impact of e-banking service quality on e-loyalty in pandemic times through interplay of e-satisfaction

Purpose – This study aims to empirically explore e-banking service quality and its impact on the e-banking loyalty through a mediating impact of e-banking satisfaction. The account holders of three domestic systemically important banks of Pakistan were surveyed during COVID-19 to examine the electro...

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Bibliographic Details
Main Authors: Inzamam Ul Haq, Tahir Mumtaz Awan
Format: Article
Language:English
Published: Emerald Publishing 2020-12-01
Series:Vilakshan (XIMB Journal of Management)
Subjects:
e-banking service quality
e-banking satisfaction
e-banking loyalty
cmr theory
covid-19
domestic-systemically important banks
domestic systemically important banks
Online Access:https://www.emerald.com/insight/content/doi/10.1108/XJM-07-2020-0039/full/pdf?title=impact-of-e-banking-service-quality-on-e-loyalty-in-pandemic-times-through-interplay-of-e-satisfaction

Internet

https://www.emerald.com/insight/content/doi/10.1108/XJM-07-2020-0039/full/pdf?title=impact-of-e-banking-service-quality-on-e-loyalty-in-pandemic-times-through-interplay-of-e-satisfaction

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