Branding the MEGA lab; methods to improve science communication and citizen science engagement
The MEGA Lab uses branding and marketing techniques as a complementary form of science communication to improve citizen science. Storytelling, inclusivity, personalization, digital marketing, and collaborations are key components to brand marketing. Through branding, science projects within the MEGA...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-09-01
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| Series: | Frontiers in Environmental Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fenvs.2023.1208683/full |