Cluster-Based Approaches toward Developing a Customer Loyalty Program in a Private Security Company

Cluster-Based Approaches toward Developing a Customer Loyalty Program in a Private Security Company

This study aimed to create a loyalty program for a private security company’s most valuable customers using clustering techniques on a dataset from the company. K-means was employed as an unsupervised machine learning algorithm to segment customers. Performance evaluation metrics, including the silh...

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Bibliographic Details
Main Authors: Arthur de Sousa, Sérgio Moro, Renato Pereira
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Applied Sciences
Subjects:
loyalty program
clustering
customer segmentation
k-means
private security companies
Online Access:https://www.mdpi.com/2076-3417/14/1/78

Internet

https://www.mdpi.com/2076-3417/14/1/78

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