AN EXPLORATORY STUDY ON TURKISH CONSUMERS’ ATTITUDE AND PURCHASE INTENTION TOWARDS GREEN PRODUCTS
Abstract: Green marketing has become a fast-developing research field in recent years, even thought he term “green product”is still new for consumers in developing and socially-constructed economies like Turkey. The aim of this study is to examine the effect of collective self-esteem and soci...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dokuz Eylul University
2021-03-01
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| Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/969867 |