Linking consumer confidence index and social media sentiment analysis

Linking consumer confidence index and social media sentiment analysis

This study aims to analyse the link (correlation) between and the official CCI and social media big data (via sentiment analysis) on consumer purchasing behaviour for two types of products over the course of two years (24 months, from January 2015 to December 2016). The CCI data was obtained from th...

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Bibliographic Details
Main Authors: Shahid Shayaa, Sulaiman Ainin, Noor Ismawati Jaafar, Shamsul Bahri Zakaria, Seuk Wai Phoong, Wai Chung Yeong, Mohammed Ali Al-Garadi, Ashraf Muhammad, Arsalan Zahid Piprani
Format: Article
Language:English
Published: Taylor & Francis Group 2018-01-01
Series:Cogent Business & Management
Subjects:
sentiment analysis
consumer confidence index
correlations
Online Access:http://dx.doi.org/10.1080/23311975.2018.1509424

Internet

http://dx.doi.org/10.1080/23311975.2018.1509424

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