A New Dimension of Entrepreneurial Marketing and Key Challenges: A Case Study from Pakistan
Purpose- Numerous studies have explored entrepreneurial marketing (EM) activities in the firms that are established for a few years, but the research exploring the EM activities and challenges, particularly during the start-up phase, is scant. To cover this wide gap, the current study explores in-d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Seisense
2020-01-01
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| Series: | SEISENSE Journal of Management |
| Subjects: | |
| Online Access: | https://journal.seisense.com/jom/article/view/272 |