Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust?

Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust?

The in online sales transactions have continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify di...

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Bibliographic Details
Main Authors: Nofrizal Nofrizal, Sucherly Sucherly, Undang Juju, Zulia Khairani, Efrita Soviyanti, Hadiyati Hadiyati, Arizal N
Format: Article
Language:English
Published: Bina Nusantara University 2023-06-01
Series:Binus Business Review
Subjects:
product quality
purchase decisions
e-commerce
social media
customer loyalty
trust
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/8800

Internet

https://journal.binus.ac.id/index.php/BBR/article/view/8800

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