Implementasi Marketing Communication dalam Meningkatkan Customer Value: Case Study Pada Butik Alisha Fancy Shop Kota Bandung

Abstract - Marketing communication that is known today is one of the strategies that need to be considered by companies because one or more process stages cannot be ignored from the company's business processes. It was further stated that no matter how good the marketing strategy plan is if it...

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Bibliographic Details
Main Authors: Nina Kurnia Hikmawati, Dadang Munandar
Format: Article
Language:Indonesian
Published: Lembaga Layanan Pendidikan Tinggi Wilayah IV 2022-04-01
Series:Jurnal Soshum Insentif
Subjects:
Online Access:https://jurnal.lldikti4.or.id/index.php/jurnalsoshum/article/view/718