The Relationship of Perception From Employer Brand with Job Attitudes of Employees.

Employer brand is an image of organization as ‘the great place to work’ and aims to have positive impact on current and future employees in order to attract and retain employees with high potential. If employee has a positive attitude towards organization and employers, they will be attracted to the...

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Bibliographic Details
Main Authors: Seyyed Ali Akbar Afjahi, Zahra Alizadeh far
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2017-06-01
Series:مطالعات مدیریت بهبود و تحول
Subjects:
Online Access:https://jmsd.atu.ac.ir/article_7856_75c807d5fc55b45539958154e155bdc6.pdf