Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers’ Evaluations of Healthy Functional Foods

Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers’ Evaluations of Healthy Functional Foods

PURPOSE This study explores the impact of visual shape and exercise involvement on consumers' evaluation and happiness with healthy functional foods, specifically protein cookies. METHODS Using a one-factor design with two levels (pretty vs. ugly shape) and one measured variable (exercise invol...

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Bibliographic Details
Main Authors: Bomin Kim, Se-Young Park, Jaehyun Jung, Zhou Gong, Young Ji Lee, Wonseok(Eric) Jang
Format: Article
Language:Korean
Published: Korea Institute of Sport Science 2023-09-01
Series:Cheyuk gwahag yeon-gu
Subjects:
visual shape
healthy functional food
exercise involvement
compensatory eating
purchase intention
Online Access:http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-501.pdf

Internet

http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-501.pdf

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