Efficient and accurate personalized product recommendations through frequent item set mining fusion algorithm

In the realm of personalized product recommendation, addressing the challenges of sparse data and “cold start” has been the primary focus. However, filtering invalid information amidst the overwhelming data on e-commerce platforms remains an underexplored issue. This paper proposes a fusion recommen...

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Bibliographic Details
Main Authors: Lifeng Kang, Yankun Wang
Format: Article
Language:English
Published: Elsevier 2024-02-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024010752