Heritage In DMOS’ Branding Strategy: The Case Of Caribbean Islands
The purpose of this paper is to stimulate discussion and debate, and to draw attention to the extent that ‘heritage’ is used as a branding strategy in Caribbean destinations’ logo designs. A visual methodology was used to analyse the logo designs of 21 Destination Management Organisations (DMOs) of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
OTS Academy
2023-06-01
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| Series: | Journal on Tourism & Sustainability |
| Subjects: | |
| Online Access: | https://ontourism.academy/journal/index.php/jots/article/view/126 |