Internal Marketing to face the "new normal" workplace challenges: Organizational Agility as a booster

The purpose of this research is to identify the new challenges and opportunities that companies had faced due to the radical transformation of work schemes during the COVID-19 contingency. During this environment of uncertainty and change, we look for an understanding of how organizational agility...

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Bibliographic Details
Main Authors: Nancy Berenice Ortiz Alvarado, Eva María Guerra Leal
Format: Article
Language:English
Published: Academia de Ciencias Administrativas A.C.(ACACIA) 2022-11-01
Series:Ciencias Administrativas Teoría y Praxis
Subjects:
Online Access:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/314