Re-evaluating New Zealand tourism–what the future holds

Purpose – COVID-19 plunged tourism off the cliff in New Zealand. What did this mean for the country, how did we respond and what is the future? Design/methodology/approach – This is a personal account, reflecting on my thoughts and experiences as Chief Executive of Tourism Industry Aotearoa. Finding...

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Bibliographic Details
Main Author: Chris Roberts
Format: Article
Language:English
Published: Emerald Publishing 2022-08-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-01-2022-0026/full/pdf?title=re-evaluating-new-zealand-tourism-what-the-future-holds