Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah

Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah

Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, brand love brand trust on the brand loyalty of Warda...

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Bibliographic Details
Main Authors: Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti
Format: Article
Language:English
Published: Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2023-01-01
Series:Journal of Management and Business Review
Subjects:
brand personality
brand experience
self-brand connection
brand love
brand loyalty
Online Access:https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/313

Internet

https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/313

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