PENGARUH BRAND EQUITY DAN CUSTOMER VALUE TERHADAP CUSTOMER SATISFACTION RUMAH SAKIT

Hospital as the provider of health service, should be well managed to improve the quality of service and the quantity of patient. The existence of hospitals both private and government-owned causes intense competition in providing the best health care services. Patients’ satisfaction occurs when the...

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Bibliographic Details
Main Authors: Sujani Sujani, I Edhy Harjoko
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-09-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/99