Commercial real estate marketing - The importance of office location on corporate image
This research paper explores important marketing aspects of commercial real estate, specifically the opinion of managers, on the importance and the effect of location and other factors pertaining to office space, such as office interior, transportation links, office building architecture etc., on co...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2011-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/117281 |