THE PERCEPTION OF YOUNG ROMANIANS ON EXPERIENTIAL MARKETING
Today’s consumers have built around themselves a protective shield against the hundreds of ads they are being bombarded with each day. In this sense, the companies have chosen to direct their focus towards unconventional advertising, particularly towards providing the consumer with a direct relation...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2013-11-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/PDF_MNMK_2_2013/10-10-2-13.pdf |