Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
The article presents the framework for the implementation process of HubSpot customer relationship management (CRM) software in a selected innovation project conducted by a student-run non-profit organisation, as the basis for the project's stakeholder relationship management. The purpose of th...
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| Format: | Article |
| Language: | English |
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Sciendo
2023-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2023-0018 |