Effect of Online Reviews and Crowd Cues on Restaurant Choice of Customer: Moderating Role of Gender and Perceived Crowding

Effect of Online Reviews and Crowd Cues on Restaurant Choice of Customer: Moderating Role of Gender and Perceived Crowding

This study is aimed to identify the relative (direct) effect of online review ratings and perceived crowding on purchase intentions of a consumer. Our study also investigated the contingent effect of gender and perceived crowding between the relationship of exogenous and endogenous variables. This s...

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Bibliographic Details
Main Authors: Muhammad Asghar Ali, Ding Hooi Ting, Muhammad Ahmad-ur-Rahman, Shoukat Ali, Falik Shear, Muhammad Mazhar
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-12-01
Series:Frontiers in Psychology
Subjects:
online review
purchase intentions
review rating
situational cues
perceived crowdedness
gender
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.780863/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.780863/full

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