Intertemporal preference reversals are associated with early activation of insula and sustained preferential processing of immediate rewards in visual cortex
Abstract Decision makers tend to give magnified significance to immediately available rewards which leads to intertemporal preference reversals, which is a form of self-control failure. The objective of the present study was to understand the cognitive and neural underpinnings of this phenomenon usi...
Main Authors: | Sathya Narayana Sharma, Azizuddin Khan |
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Format: | Article |
Language: | English |
Published: |
Nature Portfolio
2021-11-01
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Series: | Scientific Reports |
Online Access: | https://doi.org/10.1038/s41598-021-01579-7 |
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