Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw
It is assumed that an airport is an economic entity which, in conditions of strong competition, must actively use the available marketing tools to achieve market goals and adapt them to the diverse needs and preferences of individual and institutional customers. Due to the wide range of options, Fac...
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| Format: | Article |
| Language: | English |
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Military University of Technology, Warsaw
2022-03-01
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| Series: | Nowoczesne Systemy Zarządzania |
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| Online Access: | https://nsz.wat.edu.pl/Komunikacja-portow-lotniczych-na-Facebooku-w-sytuacji-kryzysu-pandemii-COVID-19-na,147988,0,2.html |