Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw
It is assumed that an airport is an economic entity which, in conditions of strong competition, must actively use the available marketing tools to achieve market goals and adapt them to the diverse needs and preferences of individual and institutional customers. Due to the wide range of options, Fac...
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| Format: | Article |
| Language: | English |
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Military University of Technology, Warsaw
2022-03-01
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| Series: | Nowoczesne Systemy Zarządzania |
| Subjects: | |
| Online Access: | https://nsz.wat.edu.pl/Komunikacja-portow-lotniczych-na-Facebooku-w-sytuacji-kryzysu-pandemii-COVID-19-na,147988,0,2.html |
| _version_ | 1818018650684129280 |
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| author | Agnieszka Wilczyńska-Strawa |
| author_facet | Agnieszka Wilczyńska-Strawa |
| author_sort | Agnieszka Wilczyńska-Strawa |
| collection | DOAJ |
| description | It is assumed that an airport is an economic entity which, in conditions of strong competition, must actively use the available marketing tools to achieve market goals and adapt them to the diverse needs and preferences of individual and institutional customers. Due to the wide range of options, Facebook has been chosen as a popular and effective marketing tool. The activity of Polish airports on Facebook was assessed by evaluating the results of a comparative analysis of data from current operations with 2014 data. A general classification of the purposes of content publication by airports through corporate Facebook pages is presented. On the example of Chopin Airport in Warsaw, the manner of communication with current and potential customers on Facebook in the event of the fourth wave of the Covid-19 pandemic was defined. The research procedure was carried out with the introduction of limitations for its implementation, which determined the need to specify further research directions to ensure a broader perspective for evaluation and greater credibility of the achieved research results. |
| first_indexed | 2024-04-14T07:42:26Z |
| format | Article |
| id | doaj.art-a64f4120fbb7466789d83765ae3c12e3 |
| institution | Directory Open Access Journal |
| issn | 1896-9380 2719-860X |
| language | English |
| last_indexed | 2024-04-14T07:42:26Z |
| publishDate | 2022-03-01 |
| publisher | Military University of Technology, Warsaw |
| record_format | Article |
| series | Nowoczesne Systemy Zarządzania |
| spelling | doaj.art-a64f4120fbb7466789d83765ae3c12e32022-12-22T02:05:27ZengMilitary University of Technology, WarsawNowoczesne Systemy Zarządzania1896-93802719-860X2022-03-01171376210.37055/nsz/147988147988Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in WarsawAgnieszka Wilczyńska-Strawa0https://orcid.org/0000-0003-4538-7918Akademia Sztuki Wojennej Wydział Zarządzania i Dowodzenia Instytut Zarządzania Lotnictwem CywilnymIt is assumed that an airport is an economic entity which, in conditions of strong competition, must actively use the available marketing tools to achieve market goals and adapt them to the diverse needs and preferences of individual and institutional customers. Due to the wide range of options, Facebook has been chosen as a popular and effective marketing tool. The activity of Polish airports on Facebook was assessed by evaluating the results of a comparative analysis of data from current operations with 2014 data. A general classification of the purposes of content publication by airports through corporate Facebook pages is presented. On the example of Chopin Airport in Warsaw, the manner of communication with current and potential customers on Facebook in the event of the fourth wave of the Covid-19 pandemic was defined. The research procedure was carried out with the introduction of limitations for its implementation, which determined the need to specify further research directions to ensure a broader perspective for evaluation and greater credibility of the achieved research results.https://nsz.wat.edu.pl/Komunikacja-portow-lotniczych-na-Facebooku-w-sytuacji-kryzysu-pandemii-COVID-19-na,147988,0,2.htmlcommunicationsocial networkfacebookairportchopin airport in warsaw |
| spellingShingle | Agnieszka Wilczyńska-Strawa Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw Nowoczesne Systemy Zarządzania communication social network airport chopin airport in warsaw |
| title | Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw |
| title_full | Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw |
| title_fullStr | Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw |
| title_full_unstemmed | Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw |
| title_short | Facebook airport communication during COVID-19 pandemic crisis on the example of the activity of Chopin Airport in Warsaw |
| title_sort | facebook airport communication during covid 19 pandemic crisis on the example of the activity of chopin airport in warsaw |
| topic | communication social network airport chopin airport in warsaw |
| url | https://nsz.wat.edu.pl/Komunikacja-portow-lotniczych-na-Facebooku-w-sytuacji-kryzysu-pandemii-COVID-19-na,147988,0,2.html |
| work_keys_str_mv | AT agnieszkawilczynskastrawa facebookairportcommunicationduringcovid19pandemiccrisisontheexampleoftheactivityofchopinairportinwarsaw |