EFFECTS OF FOOD QUALITY, SERVICE QUALITY, PRICE, ENVIRONMENT, AND LOCATION TOWARDS CUSTOMER LOYALTY OF INDONESIA’S LOCAL FAST FOOD INDUSTRY

EFFECTS OF FOOD QUALITY, SERVICE QUALITY, PRICE, ENVIRONMENT, AND LOCATION TOWARDS CUSTOMER LOYALTY OF INDONESIA’S LOCAL FAST FOOD INDUSTRY

This study aims to measure and analyze the effect of several restaurant-related quality attributes toward customer loyalty with a mediating effect from customer satisfaction in the local fast-food industry in Indonesia. The nature of local fast-food industry is different compared to its global count...

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Bibliographic Details
Main Author: Indryati Sunaryo
Format: Article
Language:Indonesian
Published: Diponegoro University 2019-10-01
Series:J@ti Undip: Jurnal Teknik Industri
Subjects:
fast-food industry
customer loyalty
customer satisfaction
food quality
Online Access:https://ejournal.undip.ac.id/index.php/jgti/article/view/26212

Internet

https://ejournal.undip.ac.id/index.php/jgti/article/view/26212

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