Performance Effects of Market Orientation and the Mediating Role of Innovation of Service Process in Insurance Industry: Case Study of Dana Insurance Company
Achievement of large organizations in the competitive environment first requires sustained and long-term competitive advantage. Such benefit acquisition and utilization depends on market oriented attitude and innovation of service process. This approach makes efforts in developing and dissemination...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2016-01-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_115228_8e12332001080a5111396ff506acf196.pdf |